Why look at trends in technology? Technology has an impact on how customers reach your business and carry out transactions on your site. Spotting trends and introducing new methods could give you an edge over your online competition. Because of growing mobile technology and expectations, the web design industry is going towards a minimalistic approach with simpler, less heavy designs, and responsive mode that adapts to any screen sizes.

2014 Trends

Responsive Design

Responsive web design technology really emerged over the last two years.  Instead of having two websites Рone for the laptop or computer and another one for mobile devices Рwe implement responsive websites that automatically adjust or respond to the size and resolution of the screen. As mobile devices such as iPad and Smartphones continue to grow at an exponential pace, it would be a smart approach to ensure that those mobile users get an experience optimized for them.

Single Page Websites

As the name suggests, a single page website is literally a one page website. It encompasses a very simple navigation structure and relies heavily on scrolling. The single page website isn’t ideal for Search Engine Optimization but it’s a trend worth considering if you don’t have a lot of content to publish. ¬†With the single page method you streamline your content and focus on the main message you want to convey to your users. The idea of a single page is to give your users all they need in a single page without having to dig through multi levels of information. This trend has certainly become very popular recently and it’s not uncommon to encounter sites that are almost a bare page with a just a core of information in the middle. If you are considering a one-page website, don’t miss out on our promotion – one page responsive website.

Flat UI

Also known as flat user-interface, this is a technique that simplifies graphic objects to the more basic 2D images. That means shifting away from the use of realistic looking 3D objects that have drop shadows, rounded corners and button gradients. The flat, less heavy design elements, are aimed for faster loading time thus making the web pages much more efficient for mobile devices and slower computer machines.

Large type

With the increased resolutions of screens over the past few years, large fonts have become an important facet in the realm of web design. You’ll notice some of the new sites employ very large fonts for headings contrasted by small paragraphs of text in the body. This method creates an immediate impact for the readers and draws their attention to where you want them to focus.

Minimalistic design with lots of white space

There’s always a tendency to pack too much information on a page just because you don’t wish the customer to miss anything out, but unfortunately users coming to the website are completely lost when faced with a sea of information. With a minimalistic design you’re forced to focus on just what’s most important. This technique is geared towards providing a strong focus where the mission is to lead users on an intended path undistracted.

Parallax Scrolling

Parallax scrolling websites are growing in popularity and certainly should be considered as an option. Used well, they can deliver highly interactive online viewing experience for users. It relies heavily on scrolling which is ideal for mobile devices.